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Soda: A Sin We Sip Instead of Smoke? (NY Times, 2/12/2010)

The U.S. government is considering a tax on soda as one way to help curb obesity, particularly childhood obesity.

Discussion question: Explain the proposed soda tax in terms of operant conditioning.

Turning Scents into Dollars (NPR Weekend Edition, 11/7/2004)

This story describes how certain scents, such as lavender, cause relaxation through classical conditioning.

Discussion questions: In this story, identify the classical conditioning. Label the UCS, UCR, CS, and CR.