Social Psychology
Cialdini's Influence Science & Practice
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Sheril Kirshenbaum - 2011 - Family & Relationships - Limited preview
Explores the act of kissing from a scientific perspective—from the history of kissing to how it differs in different cultures to the effects of lip gloss to whether or not good kissers make the best lovers.
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Gary Vaynerchuk - 2010 - Business & Economics - Limited preview
The best-selling author of Crush It! looks at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. 100,000 first printing.
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Oren Harman - 2010 - Biography & Autobiography - Limited preview
Describes the intellectual journey of eccentric American genius George Price, who tried to answer the evolutionary riddle of why people are nice, and eventually gave away all his belongings and took his own life in a squatters flat.
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Martin Lindström - 2008 - Business & Economics - Limited preview
Draws on a three-year cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product while ...
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Matthew Alexander, John R. Bruning - 2008 - History - Limited preview
A U.S. military interrogator describes his work in Iraq and his innovative approach that replaces torture with empathy, a procedure that he used to gain the intelligence information required to bring down Abu Musab Zarqawi, the leader of Al Qaeda ...
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Paco Underhill - 2000 - Business & Economics - Limited preview
An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall.
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Philip G. Zimbardo - 2008 - Philosophy - Limited preview
A distinguished psychologist presents a disturbing, insightful analysis of the human capacity for evil, explaining how and why everyone is susceptible to the power of evil, the power of group dynamics and situational pressures to transform human ...
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Carol Tavris, Elliot Aronson - 2008 - Psychology - Limited preview
Two distinguished psychologists look at the role of self-justification in human life, explaining how and why we create fictions that absolve us of responsibility and restore our belief in our intelligence, moral rectitude, and correctness; assess ...
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Elliot Aronson - 2001 - Education - Limited preview
In "Nobody Left to Hate", a social psychologist argues that a negative atmosphere in the school played a major role in the behavior of the shooters at Columbine. He offers strategies for creating a more supportive, stimulating, and compassionate ...
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Anthony R. Pratkanis, Anthony Pratkanis, Elliot Aronson - 2001 - Business & Economics - Limited preview
Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly ...
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Robert Levine - 2003 - Psychology - Limited preview
Looks at the power of effective persuasion, describing the mindset and tactics of persuasion professionals and detailing ways to protect oneself from becoming a victim of manipulation.
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Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini - 2008 - Business & Economics - Limited preview
Reveals how to incorporate subtle changes that can positively affect the ways in which professionals advertise, write, and speak, in a volume of quick-read segments that covers a range of topics, from outmaneuvering a rival and the downside of ...
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Kessler, D. (2009.) The End of Overeating: Taking Control of the Insatiable American Appetite. Rodale Books
"Conditioned hypereating is a biological challenge, not a character flaw, says Kessler, former FDA commissioner under presidents Bush and Clinton). Here Kessler ('A Question of Intent') describes how, since the 1980s, the food industry, in collusion with the advertising industry, and lifestyle changes have short-circuited the body's self-regulating mechanisms, leaving many at the mercy of reward-driven eating." Read the full summary at Publishers Weekly.
David Kessler on Colbert Report - April 29, 2009
Why Zebras Don't Get Ulcers. (2004).
From Amazon.com Review:
Why don't zebras get ulcers--or heart disease, diabetes and other chronic diseases--when people do? In a fascinating look at the science of stress, biologist Robert Sapolsky presents an intriguing case, that people develop such diseases partly because our bodies aren't designed for the constant stresses of a modern-day life--like sitting in daily traffic jams or growing up in poverty. Rather, they seem more built for the kind of short-term stress faced by a zebra--like outrunning a lion.
With wit, graceful writing, and a sprinkling of Far Side cartoons, Why Zebras Don't Get Ulcers makes understanding the science of stress an adventure in discovery. "This book is a primer about stress, stress-related disease, and the mechanisms of coping with stress. How is it that our bodies can adapt to some stressful emergencies, while other ones make us sick? Why are some of us especially vulnerable to stress-related diseases, and what does that have to do with our personalities?"
Wright's The Moral Animal
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